The marketing mix is the sum
It contains the most important elements from the company’s perspective. The fine-tuning of which is intended to persuade the customer to buy a product or […]
It contains the most important elements from the company’s perspective. The fine-tuning of which is intended to persuade the customer to buy a product or […]
What are marketing goals? Marketing goals are measurable. Specific results that we are supposed to achieve with the help of current activities. They are used […]
Find your niche and develop in it! The power of experience Skills, experience and portfolio – these elements go hand in hand when creating a […]
Collecting points, scoring in the personalization of marketing communication. In the process of personalization and automation of marketing communication. Customer segmentation based on scoring is […]
Huawei was close to becoming the leader in the smartphone market – its popularity surpassed Apple’s and only the Korean rival, Samsung, remained to be […]
The current geopolitical situation – from elections to conflict In November 2016, Donald Trump was elected president of the United States. Both during the election […]
We encourage you to constantly monitor events and react to them as quickly as possible. Globalization has many effects, and one of them is undoubtedly […]
In fact, only the passage of time and the solutions adopted by the government will allow us to objectively assess the effects of Brexit on […]
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