It contains the most important elements from the company’s perspective. The fine-tuning of which is intended to persuade the customer to buy a product or service. Product – when analyzing it. It is worth paying attention not only to. Its physical characteristics (appropriate quality. Attractive and convenient packaging. But also […]
Daily Archives: April 13, 2023
8 posts
What are marketing goals? Marketing goals are measurable. Specific results that we are supposed to achieve with the help of current activities. They are used both to implement marketing plans and strategies. As well as operational activities. For many. Additional definition and writing of goals may be associated with a […]
Find your niche and develop in it! The power of experience Skills, experience and portfolio – these elements go hand in hand when creating a personal brand. How to build experience as a copywriter if the potential client chooses experienced contractors? Blog and social media In the case of a […]
Collecting points, scoring in the personalization of marketing communication. In the process of personalization and automation of marketing communication. Customer segmentation based on scoring is very important. This is the awarding of points to customers for specific actions and behaviors. For example – points can be assigned to users for […]
Huawei was close to becoming the leader in the smartphone market – its popularity surpassed Apple’s and only the Korean rival, Samsung, remained to be “beaten”. Unfortunately, the effect of the political tension was obvious – the company is currently experiencing significant declines in the sales of its phones, although […]
The current geopolitical situation – from elections to conflict In November 2016, Donald Trump was elected president of the United States. Both during the election campaign and after taking office, he accused China of using unfair trade practices, which included, among others, intellectual property theft and currency manipulation. In 2018, […]
We encourage you to constantly monitor events and react to them as quickly as possible. Globalization has many effects, and one of them is undoubtedly trade between different countries – in 2019 we can buy soap from Podlasie as easily as from Greece or Korea. Of course, global trade is […]
In fact, only the passage of time and the solutions adopted by the government will allow us to objectively assess the effects of Brexit on e-commerce. for any scenarios, because at the moment we have too many unknowns. Partner, legal counsel at GP Law Firm . Brexit is quite a […]
