The newest and most innovative in the field of marketing is called NFC marketing . Chinese? Not at all! You know NFC technology well and use it even if you don’t know what you’re talking about. You use it every time you pay with your card or every time you scan a QR code with your mobile phone.
But it is not just a technology. NFC marketing is a whole philosophy and lays very strong foundations in the digital age we live in.
What is NFC (Near Field Communication) technology?
NFC stands for “near field communication” . This technology allows two devices or a device and a physical object to communicate without having to set up a previous connection (eg turn on bluetooth). These devices can be smartphones, tablets, PCs, smart new data posters, smart signs, etc.
Communication takes place through a magnetic field created between a chip and an NFC-enabled device or devices . NFC technology enables the seamless exchange of information with close-range connectivity.
NFC technology has been in the field of payments for several years. But now entrepreneurs and marketers have gone a step further. They took this technology and evolved it into NFC marketing to provide a richer and more interactive customer experience.
What is NFC Marketing?
NFC marketing is a marketing channel that uses NFC technology . As we said NFC technology was designe to remotely connect two or more devices that are in close proximity in order to transmit any kind of information between them. NFC marketing is one of the most seamless ways to exchange information because, unlike WiFi, it does not require the consumer to connect the smartphone to the source themselves.
It can be use in different ways and different campaigns can be created.
Also America Phone Number when a campaign or some of the information changes, the required changes are made electronically, e.g. on the landing page so you save effort, time and money!
