A battle on the latest trend between the giants and the new entries of the digital world
Until a few years ago, before the global covid-19 emergency took over our lives. Mark zuckerberg’s creatures dominated the social scene : facebook and instagram.
Things changed dramatically during 2020. As people began to look elsewhere and experiment with other platforms .
So what are the social networks that have been able to intercept new trends . Setting the stage for what have become daily habits?
How do companies manage to surf this wave of innovation to get closer to the public ?
A step back: Facebook and Instagram
The potential of meta platforms is inexhaustible; we all agree. Latest database Facebook is the social network . That allows individuals and companies to increase their awareness and monetize . Instagram has become the point of reference for young people. For creators, famous people and important figures. For brands and companies in every sector. In short, for all those who express themselves through visual content in their free time or for profit.
A small premise must be made: we can all be social users. But making a business-oriented social network work is a completely different matter.
Why use it for business?
Let’s start from an indispensable concept to understand how tiktok . Works: users’ attention continues to decrease. While the search for increasingly significant content grows. America Phone Number It is a priority for every company to be able to create targeted and personalized messages . Placing themselves with transparency and concreteness in front of their community. It is important for brands to recognize that the user is guided towards purchasing by the community . And this influence is stronger the more solid the brand-community relationship is. There is data to support what is happening in the social world. Most users agree that the best brands are those that work in synergy with their users and. Especially for tiktok, say that the platform has encouraged many of the purchases made.
