UX design has been described as “a bridge between technology and the end user” . Essentially, UX design involves considering and optimizing the customer and consumer experience throughout the design process of any new website or app.
Effective UX design will ensure that your website (or app) is easy to navigate, filled with the right information, looks great — and, most importantly, encourages conversions from users to customers . To customers who will come and return to your business because you managed to gain their interest and trust!
You see, websites and apps are subject to what has been call “the 15 second rule” . This is the average time a web user spends deciding whether a business will meet their needs. If your website or app is poorly design or difficult to navigate then most likely the user won’t come back!
why does it matter to small businesses?
If your website or app is poorly designed or difficult to navigate then most likely the user won’t come back!
Obviously this is something you don’t want!
You don’t want that as not only are special data you losing customers, but having users constantly leave your site means a high bounce rate . This is frowned upon by search engines and lowers your site in search results.
For a small business, every customer counts. This is why UX design is critical. You need to ensure that your website or app meets the needs of your users . Users who may return to become loyal customers. By extension, this means you need to understand — and embrace — the importance of UX design.
What is considered good and bad UX design?
- Make browsing simple – no user wants to spend hours learning how to find their way around a website or app.
- Well-defined selection of icons and buttons , with good spacing, size and color palette that responds to current trends as well as the likely America Phone Number preferences of your audience.
- Informative, well-written and original content available on screen or at the click of a button. This content should be strictly relevant to what the user is looking for.
- Clear, well-placed and creative CTAs that don’t seem too pushy
- High-resolution images, relevant and aesthetically pleasing, strategically placed so they don’t clutter the page or get boring.
- An identical user experience , whether using a desktop, smartphone or tablet browser.
