What are the benefits of sending hyper-targeted emails?

In today’s crowded digital landscape, it’s more important than ever for businesses to reach their target audience with relevant and personalized messages. One of the most effective ways to do this is through hyper-targeted email marketing. Hyper-targeted email marketing is the process of sending emails to specific segments of your audience based on their interests,…

How can you segment based on subscriber behavior and interactions?

Segmentation is a powerful tool that marketers can use to reach their target audience more effectively. By dividing their subscribers into groups based on shared characteristics, marketers can tailor their messaging and content to each group’s specific needs and interests. One of the most effective ways to segment subscribers is by their behavior and interactions….