That part of optimization is essential for ranking. How to interpret but there is a more human and subjective stage that underlies the entire strategy: understanding people’s search intention . Users go to Google because they want to find answers, therefore. All research leads to the intention of solving a question. However, these intentions are not always evident. As each person uses different keywords to try to find an answer. That is why one of the great efforts of. Search engines is to understand human language to interpret people’s search intent. With this knowledge. Robots can search the index for content that best meets users’ needs.
How to interpret search intent
That understanding of what is email contact list behind the search terms. That allows us to plan the production of content that meets the needs of our buyer personas . This understanding is necessary not only in terms of Google, but also YouTube. Social networks and other Digital Marketing channels that have a search engine. In all of them, what the browser writes in the search bar is not just a keyword. But the intention of finding answers to their questions and needs . Search engines are used to resolve doubts. Whether about the prices of a product, or about the best nearby restaurant.
How does search intent influence SEO
In the examples above, you can see that Google America Phone Number offers results in different ways for each search. That’s because the search engine strives to understand users’ search intent not just the keywords they type and to provide answers in the content and format that are most relevant to them. That effort by Google is evident in its algorithm updates . BERT was the latest update in that sense and represented a significant evolution of the algorithm in natural language processing, in order to understand how humans express themselves.
