“I’m lovin’ it” has the reputation of being one of the catchiest “jingles” in the history of advertising. However, unfortunately not everyone can enjoy the iconic McDonald’s sound logo as they deserve . For this reason, the brand with the yellow arches has decided to hang on the arm of the Finnish rapper Signmark to translate the iconic auditory emblem “I’m lovin’ it” into sign language. The end result is a colorful music video that is being broadcast on television in a shorter version and can also be enjoyed in its entirety on YouTube.
The song heard in the video is titled Something bigger and is performed by Signmar
The latest from McDonald’s is signed by top industry data the agency Nord DDB. Therefore, the production company Woodpecker and the director Jaakko Itäaho. Translating “I’m lovin’ it” into sign language, Signmark says it has set itself the goal of conveying the optimism that the famous “jingle” oozes from every pore. Therefore, relying on a visual language mixed with equal parts attractiveness and fun. This initiative is part of McDonald’s “Togetherness” campaign , with which the burger chain promotes equality and inclusion .
This initiative is part of McDonald's Togetherness campaign
This is not the first time that America Phone Number McDonald’s has made efforts to build. Therefore, bridges with the deaf community in Finland. The company employs people who use sign language in the Nordic country. Therefore, emphasizes that deafness or hearing difficulties are in no way an obstacle to working there. McDonald’s has also made improvements to its digital services (digital kiosks, for example) to better accommodate the needs of people affected by hearing problems.
