Leaving proper spacing and margins between different design and content elements paradoxically brings everything together into a coherent whole. Without sufficient white space. Different segments and elements of your email will compete with each other. A tidy-looking email will always look more professional than one where every pixel has been “design.”Strike the right balance with image and graphicsThe “right” number of images depends on the purpose of your newsletter — a principle that’s true for many tips in this article. The best rule is to only use images when they’re necessary. If your message relies on multiple images or gifs. Make sure you follow the best practices for image-heavy emails.
Design tip there’s no optimal image-to-text ratio
Previous “rules” were bas on how spam filters us to work. Senders are no longer penaliz for image-heavy emails.Use graphs. Infographics. And other forms of data visualization with caution. These visuals may seem more confusing or europe email list overwhelm readers when they’re nest among other content. If you do want a visual to demonstrate your point. Use circles. Arrows. And other annotations to help your reader understand what they’re looking at. Don’t forget basic design principlesIt’s easy to get caught up in the minutiae of your design and lose sight of the big picture (or the full email). Your last task before finalizing your email newsletter’s design: double-check your template against the following rules to make sure you’re adhering to best practices regarding accessibility. Legibility. And aesthetics.
Make your email responsive
Any pre-design template (on campaign monitor and most other email tools) comes ready to adapt to mobile devices. If you’re starting from scratch. You’ll ne to learn how to make a responsive email.Stay within the bounds of the template: stretching a content zone by overfilling it is the easiest way to make your email look messy and unprofessional. If you can’t fit America PhoneNumber everything. You ne a new template or less content.Add alt text to all functional images: alt text describes the contents of images for readers who use a screen reader or have images turn off. Any functional image — one that’s essential to communicating the message in your email — should have alt text. When it comes to images that are purely decorative. Alt text is optional.Present key information textually: since not all readers can view images. Keep your important messaging in the email’s text. So no one misses it.
