It is now common practice for fenty beauty to regularly feature micro influencers on its fe. Reposting their photos with fenty products. No doubt due to the sense of authenticity that these types of influencers provide to their niche following. Rather than solely the voice of the brand itself. These micro influencers can also count on a few more followers if they showcase fenty beauty products and end up on the brand’s fe. Take a look at our article dicat to the new scenarios of fashion e-commerce on instagram. Tiktok for a beauty marketing campaign that can be quickly illustrat in a short format and that aims to capture the attention of a primarily gen z audience. There is no better social platform than tiktok.
Micro influencers are gaining popularity within
The increasingly popular video-sharing app with 100 million daily active users is known for trending b2b leads dance routines. Comy skits and viral moments. While its algorithm allows brands to use tools like hashtags to make a lasting impact across a short period of time. The value and power of a viral tiktok video in a beauty marketing strategy is undeniable . This was evident in 2020. When elf cosmetics celebrat the virality of one of its tiktok challenges for the second time. Which generat more than 1 billion views. The brand’s first #eyeslipsface challenge set the record for the most viral campaign in tiktok us history . And the second.
Instagram beauty marketing campaigns.
Brand #elfmagicact. Featur users showing off the brand’s poreless putty primer. Rocketing it to number one in sales primer in the unit states. In february 2021. Mikayla nogueira generat 131k mia impact value™ for elf cosmetics with a single tiktok post that garner more than 270.000 likes. With results like these. Many beauty and personal care brands that target young audiences could capitalize on tiktok’s America Phone Number connection with these consumers. Raising brand awareness and boosting brand engagement in a fun way that doesn’t feel like traditional advertising to consumers .
