One of the most common digital marketing strategies is holding contests or raffles on social networks, if our objective is to obtain registrations or new fans. Although they are not the only objectives that we can achieve with this type of actions. If you want to know how to make them a success. I’ll tell you how I get it! The first thing we have to decide are the objectives: what we want to achieve with a giveaway. The most common are:10 tips to make a giveaway on social networks a success below we are going to see what are the 10 tips that we should take into account and reflect on before starting digital marketing promotion : the brand,if the campaign is for a brand with great notoriety, see coca-cola and its personalized cans or nutela with a very similar campaign, it will possibly work on its own
What are giveaways on social networks for?
. But if we are a brand unknown to the consumer, we must be aware of this and executive email list know that, perhaps, we should rely more on other aspects to make it work. The incentive. If everyone is giving away ipads it is for a reason, but we can differentiate ourselves. The prize must be a claim, something that the user would really like to win. But it doesn’t have to be a big prize. On many occasions it is preferable to draw many small gifts than a single large prize. If we raffle many, users understand that they have more options to win, so they will show greater interest in participating. 100 checks of €100 are preferable to one check of €10,000. Mechanics. I have seen promotions that only needed to ask the user to do the pinopuente. And I’m not exaggerating.
If you become a fan, then leave us all your information America Phone Number including your great-grandfather’s date of birth, then answer the question, then invite five friends… The mechanics should be very simple. We cannot ask the user for any effort. Maybe simply becoming a fan of our fan page is enough. We will have already gained a new fan to communicate with every day! The influencers. It is increasingly important to have the support and collaboration of those internet users with the capacity to influence and who are related to our product or users. For this reason, we must have them clearly identified and offer them differential value so that they support our actions.
