Five ways gen z differs from millennials when it comes to marketingMarketing to gen z can seem like a tough task. Even understanding gen z might seem like a tough task. Let alone understanding how to win them over. But. The time to start thinking about how to connect with them is here.Defin by pew as individuals born between 1997 and 2012. Individuals belonging to gen z are beginning to graduate college. Enter the workforce. And have some spending power. And they’re radically different than generations that have come before them.
Marigold Of which campaign monitor is a part of
Recently survey over 1.000 consumers across generations to better understand the coming-of-age generation and their motivations. Behaviors. And preferences.For the full report. Make sure to head here! But for now. Take a look at email list these five ways that gen z differs from millenials when it comes to marketing.Gen z is more likely to listen to individuals. Not brands One of the most fundamental and important differences between gen z and millennials is that gen z is more likely to trust individuals than particular brands or mia outlets.“individual voices are gaining prominence. And especially for younger generations. The idea of trust in mia is shifting to voices even more than brands and mia outlets.” says kerry twibell. A former mia executive who has work at mialink. Hearst. Conde nast. Newsweek. And news corp.
This has implications not just
For how gen z consumes mia. But also how they shop. According to the study. Gen z is more likely to seek out the recommendations of online influencers they trust compar to prior generations.New data around gen z’s motivations. Behaviors. And preferences — and how marketers to engage and drive them to action.So what does this mean from a marketing perspective? We’ve known the value of personal recommendations for a while now. But with gen z. It’s America Phone Number only going to be more important. And for brands small and large. A key part of their marketing strategies moving forward is going to be center around being able to get real people to talk about your product.
