No matter how good the content is. Design can make or break your newsletter. Here are some email newsletter design tips. And how to optimize for conversion.Any designer worth their salt will tell you good design is invisible. But that doesn’t mean it’s effortless. Your messaging depends on design to be effective. A good email newsletter design is not just attractive; it markly complements the words you’ve written . Email templates are a great tool for most marketers; unless you have hours to spend on design and layout. We recommend using one rather than starting from scratch. Drag-and-drop email builders allow you to customize any template to make it yours. In fact. Making the changes is often easier than making them look good. Here’s how to turn a basic template into a customiz email your readers will love to receive.
Choose an email newsletter template that fits your content
Have an outline or even your final piece of content ready to go before you search for a template. Otherwise. You may make it through the customization process only to find your template isn’t a good fit. Even templates design specifically country email list for newsletters aren’t interchangeable.Your template must-haves will be dictat by the type of email you’re sending. Are you sharing a round-up of popular links? Look for a design with multiple sections and separators. Do you write thought leadership essays? You ne a template with a minimalist. Text-forward layout.Design tip: save templates you’ve us for future newsletters. Consistency makes your marketing campaigns look professional — and you’ll save time by sticking with something that works.Make it yours by incorporating your brandingA reader should know who an email is from within seconds of opening it. Using brand assets and colors makes your identity clear from the start.
There’s no excuse for sending
There’s no excuse for sending out an email campaign without your logo or wordmark. Most templates have a section for this at the top; if yours doesn’t. Add one. It’s also a good practice to put your logo or wordmark in the email footer.Your template should also incorporate your brand’s color scheme. Don’t go overboard — there’s no ne to include an entire America PhoneNumber color palette or coordinate every element. When changing text and background colors. Maintain legibility by keeping font sizes large and using high-contrast color combos.Design tip: double-check your color palette with webaim’s contrast checker. If your font is a lighter weight than the tool’s default font. You may ne to increase contrast to stay within accessibility guidelines. Chart your reader’s journey with design elementsDesign isn’t just about aesthetics. It’s a tool you can use to shape a reader’s experience. Most people scan their email messages. But you can use design to strategically highlight enticing information and earn your reader’s full attention.
