How to Manage Income to Adapt Sales to Customer Profiles
Revenue Management is a process that adapts the sale of a product or service to the right customer. How to at the best time, with the most convenient price and through the most appropriate channel. You must have already noticed that when making a hotel reservation, prices for the same room can change depending on the day of the week, the month of the reservation or a special event. The same happens for flight reservations, prices for the same service change according to various factors. Well, this happens due to the management method used, Revenue Management, and it is precisely this technique that we are going to talk about in this post.
How to Revenue Management
Revenue Management is a technique Gmail Email List that emerged in the 60s as a management. Tool for airlines and today is used by various sectors, mostly related to tourism. The secret of this technique is selling a product or service to the right customer, at the best time. With the most convenient price and through the most appropriate channel. And it is exactly the combination of all these elements that makes this method so appropriate for the sector. To achieve this harmony of factors, it is necessary to carry. Out a predictive analysis of the data, historical and current.
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Why is Revenue Management So Important in Companies
Revenue Management monitors the demand for America Phone Number the product or service that is for sale. Let’s look at a hotel on a nice beach far from the city as an example. Surely the highest occupancy will occur in the summer months and even more so during the school vacation period. At this time when demand is higher, room prices will also be higher and even so, this is the period in which the hotel will have its highest occupancy. Revenue Management is not just about that , since you must also discover how to reach each of these two very different audiences and what is the ideal means to reach each of them.
