It is one of the fastest-growing branches of marketing, which has the opportunity to reach a much larger number of recipients via a website than through traditional distribution channels. This also results from clearly defined rules for navigating the world of search engine algorithms and ranking indicators. These are tools that give access to huge amounts of data that are provided on an ongoing basis.
The use of clearly defined KPIs will allow you to narrow down the scope of activities, and thus save time and financial resources. If the results change to negative, a number of corrective actions can be immediately implemented, so they are a signal that should not be forgotten.
This is the Number of Users Who Visit the Website
SEO activities are primarily related to the website, its technical Ws Data structure and ranking position on the Internet. The better the strategy, the greater the visibility. For this reason, the KPI in this case focuses on:
Website traffic
This is the number of users who visit the website in a specific period of time. It can be checked in Google Analytics panels (where we have access to real-time traffic data, average visit time, type of audience, traffic sources, conversions) and Google Search Console (where we receive information on the number of clicks on the link, key phrases and location ).
Click-Through Rate (CTR)
It analyzes online campaigns by determining the number of clicks in relation to the number of impressions.
This is the number of users who visit the website
We are talking here primarily about advertising campaigns and their appropriate adjustment to the user’s intentions. It is fully objective and it is with its help that we can measure recipient engagement.
Conversion Rate (CR)
This parameter determines the number of users who took the America Phone Number actions desired by the website owner. This is about interactions such as making a purchase, creating an account on the website, subscribing to the newsletter, filling out a form, etc. This result is assessed in conjunction with CTR to have a broader range of interpretations.
Bounce Rate
It shows how many visits to the website end with the user abandoning it. However, this is an indicator that does not take into account the time spent on the website, but only the interaction itself.
