In its usually ribald advertisements. Burger King has no qualms about pointing the finger at its rivals and then laughing at them heartily . In its new campaign on British soil. The famous hamburger chain goes, however, one step further and mocks. Not its rivals. But those people (among whom are probably many of its customers) who do not yet have the Burger King app on your mobile phone. The campaign, which very appropriately has the motto “Smart People Have Our App.
Smart People Have Our App
Made up of a series of ads that praise top industry data smart people who already have their application on their smartphone and censure, on the other hand. The stupid behavior of who do not belong to the select first group. Located at a bus stop. The first of the ads emphasizes that other people (who do not yet have the Burger King app on their smartphone) “are still reading this ad. They just missed the bus and won’t arrive on time.” home for dinner.” The second advertisement, for its part. Shouted at by those who applaud when a plane lands and the third piece draws blood from those who wear “fake” glasses. Signed by the BBH agency.
The company attacked McDonald's
The latest from Burger King in the United America Phone Number Kingdom is the first activation of a campaign from which subsequent sequels will emerge during the rest of the year. A few months ago, last July, Burger King also launched a colorful outdoor advertising campaign in Great Britain in which the company attacked McDonald’s and other competitors using the characteristic striped pattern that its legendary grill leaves engraved on its hamburgers. In that striped pattern there were hidden messages “between the lines” that were real blows against the competition.
