Employees get an endless amount of stiff. Boring corporate emails in a day. Don’t make the internal newsletter another one. This is your opportunity to brighten their day and create something fun they’ll look forward to.According to invesp. 47% of email recipients “ read email bas on subject line alone.” make sure yours is one they want to open! Keep it short. Pique their interest with a counter-narrative or a phrase that creates a sense of urgency (what the cool kids call fomo). If you really want to grab your reader’s attention. Use dynamic content tags to personalize the subject line. Which has been found to increase open rates by 22% .
In your body copy
Use a casual and personable tone. Include punchy headlines and title sections that make people want to read more. Or insert a relatable gif to help people connect to your content.Internal newsletter example from bonobos.The easiest africa email list way to make your employees actually read your internal newsletter is to make them part of the conversation. No one enjoys a one-sid conversation. When you engage your employees. You’ll see open rates increase. Company culture improve. Communication become more effective. Productivity rise. And employee brand amplification thrive.So. How do you make this happen? Include interactive elements like polls. Contests. And sharable content in your employee newsletter. This might look like links to company social mia posts. Workplace bingo. Or a poll to see what to order for the next team lunch. The key is to motivate employees to engage by eliciting an emotive response; make it fun. Exciting. Inspiring. Empowering. Or rewarding.
A great internal newsletter should
A great internal newsletter should be an investment in your team. Create real value for your readers by providing professional development and personal support resources.The resources should help employees hone skills. See a clear growth path at your company. And take care of themselves personally so they can show up better professionally. This could include highlighting fringe benefits. Relevant industry news. Upcoming company events and training. Or internal job openings. Giving America Phone Number employees something to take away with them creates long-lasting value they’ll come back for.So now that you have all of the elements in place to build an impactful internal newsletter. It’s time to wrap it up in a beautiful design before delivery. Enough with the boring corporate emails; it’s time to up your game. That probably sounds easier said than done. But you don’t have to be a professional designer or spend endless hours to create an eye-catching newsletter design. With our free newsletter templates. All you have to do is drag and drop.
