According to a study by Demand Gen Report. Learn about The odds are on the side of interactive content. Among buyers interviewed, 91% said they prefer interactive , visual content over static material . In the war for consumer attention, questionnaires, 360º photos and videos, and calculators are taking the lead and conquering the customer in all Marketing strategies, whether digital or not. Interactivity has proven to be one of the most effective tools , educating consumers about new products, increasing brand awareness and generating engagement . It is with it that we generate the most important thing: new leads .
Learn about Disadvantages of static content
According to our own definition, interactive email database content demands active participation from the consumer. Which requires engagement . And in this way, they retain and assimilate what you want to transmit. At the same time, this allows the user to feel more free. To follow their path and make their own choices. Considering a 360º photo or video of the design of a new store. For example, this invites the user to get to know the space better, but following their own path, taking their time, focusing on what they are most interested in. This is much more effective and fun.
Does this mean that my static content
Of course not. First of all, static content is not dead. A balance between static and interactive. America Phone Number Content is essential for any digital strategy. Secondly, most static content can be transformed into interactive content. Now that you know where your strategy stands in relation. To static content vs. interactive content, it was time to get to work and check it out. With so much content that most brands already have on the internet. It is surprising that they think they need to create new material to launch an interactive experience.
