Keep font and color use minimal emails have limit real estate. So there’s not enough room for too many styles. You don’t ne more than two fonts (one for headers and one for body copy) or three colors (one main color and one or two accents).Use web (or web-safe) fonts: devices and email clients are design with unique presets. Which means you have two options to maintain the integrity of your design. You can use a web-safe font like arial or times new roman that comes on every device or use a web font that can be display by any device.Good email newsletter design speaks for itself.Your messaging is only as strong as its weakest element. And design is one of these elements. Colors can influence mood. And fonts can indicate trustworthiness as effectively as any words. The combination of your choices can make your email look professional and engaging or sloppy and worth nothing more than an unsubscribe.
Design deserves just as much time
Design deserves just as much time and focus as content. Those of us who aren’t train in it may have to work a bit harder to get the desir effect. The lessons of those who have come before us (and the newsletter design tips in this post) can guide you toward a design that’s as powerful as your content.How ann handley grew her newsletter. ‘total annarchy.’ from 0 – 42.000 subscribersIf the title of her newsletter. “total annarchy.” is any indication. Ann handley thinks africa email list differently about newsletter strategy than most.A best-selling author. Speaker. Chief content officer. And one of forbes’ “20 best marketing and social mia women bloggers.” handley’s fresh approach to content has built her career as well as her impressive newsletter list.
Handley’s newsletter is known
Handley’s newsletter is known for its story-bas insights. Joyful tone. And actionable advice. It dances to the beat of its own drum while providing real value to its readers. Marketers and non-marketers alike rave about it. So how does this magic happen? We sat down with handley to find out just that.Handley says she start her newsletter as a response to wishing she had something like it herself: a marketing America PhoneNumber newsletter about writing that she actually want to read and wasn’t dry or boring. “the biggest trigger to growth is happiness. Joy all around.” says handley. “no good writing is creat at gunpoint.”Ann includes a section call “shenanigans” in every newsletter that includes (often random) things that she has found interesting or amusing. It doesn’t follow a “best practices” template or anything stuffy. It’s just there because she enjoys it.
